Last week I posted about how camera companies need to step up their game now that competition is starting to come to fruition in the 4K market. Red was one of the first companies to truly push 4K (okay 3.2K). This is a true testament to the power of good marketing. Red made good on true 4K with the MX upgrade, Scarlet and Epic years later. The 4K push from Red was something most...Read More
Works for all Canon DSLRs. I’m using Symphony 6 here but the workflow is identical in Media Composer. We start with AMA native H.264 playback, then cut offline DNxHD36 files and relink to the originals, and then wrap up with encoding for the web using Sorenson Squeeze 8.5 and x264. The complete workflow through web delivery. Depending on your hardware capabilities you can choose to cut the h.264 files natively or transcode to an...Read More
Works for all AVCHD media. Make sure to download the AVCHD plugin from Avid’s website. It’s required for this workflow: http://www.avid.com/US/products/Avid-Media-Access/plug-ins I’m using Symphony 6 here but the workflow is identical in Media Composer. We start with AMA native AVCHD playback, then cut offline DNxHD36 files and relink to the originals, and then wrap up with encoding for the web using Sorenson Squeeze 8.5 and x264. The complete workflow through web delivery. Depending on...Read More
Works with RED One, RED MX, and RED EPIC files up to 5K. Does not work with HDRx. Scarlet support coming soon. Make sure to download the RED plugin from Avid’s website. It’s required for this workflow. Avid AMA Plugin site Download REDCINE X PRO Here. I’m using Symphony 6 here but the workflow is identical in Media Composer. Start in Redcinex pro for a one light of the R3ds. Then we go to...Read More
Moore’s law is the observation that over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. I think this law has changed for our market. At least when it comes to camera technology. Back in 2007 the Red One camera was released. For most of us (who did not finance or were not personal friends of Jim Jannard) didn’t actually get the camera into our hands...Read More
We will be testing every light we can get our dirty little hands on this Friday, July 13th at EVS in Glendale. EVS has agreed to provide us with a stage and any light they have in their shop. We will also be grabbing some gear from lighting manufactures here in Hollywood. This is an open event with food, games and prizes! There will be a few top shooters from the ASC and anyone...Read More
What to write about. Its the day before Independence day. Everyone has left work early, is “out sick”, or are on vacation. I could have bailed on this but why? There is plenty of things going on. So I decided I would talk a bit about opportunity. Specifically Kickstarter and IndeGoGo. These are great tools for an artist, designer, etc to raise money to fund their project. Usually in the past we needed to...Read More
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