Filters! The New iPhone App From Formatt-Hitech.


The brothers and sisters over at Formatt-Hitech have released a new iPhone App called Filters! Unlike most iPhone camera apps this bad boy lets you apply filters before taking the shot. It also has a cool zoom feature and exposure lock. Filters! has over 100 filter and effect options created by filter maker Formatt-Hitech. This is one cool looking App. Follow @goforjared Click here to check it out. Here is the boring Press Release....Read More

Quick Take Video. D Focus V4 DSLR Follow Focus For Only $189 US.


Here is a quick take on the brand new follow focus from D Focus. The V4 has an upgraded open gearbox and all metal 15mm single rod mount. The marking indicator doubles as an allen wrench that can be used to adjust the follow focus. This is one of the most cost effective follow focus solutions on the market at only $189 US. Here is a rip from the D Focus website. Follow @goforjared...Read More

View Factor Novo GoPro Hero 3 C-Mount Lens Adapter.


The folks over at View Factor are always coming out with tricked out toys. this time they have developed a C-Mount lens adapter for the new GoPro Hero 3 camera. Currently it will only be available as a kit for rental from Radiant Images here in Los Angeles. There is no mention of street availability or pricing just yet. Here is a rip from the VF blog post. Click here to check it out...Read More

Vine. The New Way To Share Photos and Video. Guest Post By: Nate Weber


A Vine Post By Nate Weber. A Vine Post By Hunter Harrison. I asked Nate Weber to write a short post about the new photo and video sharing site Vine.It looks like a super cool way to share. Click here to check it out. Why I think we should encourage people to use Vine as filmmakers: YouTube is where most videos go. We have Vimeo also, but YouTube practically owns most of the audience...Read More

Dr. Hubert Nasse Explains The New Zeiss 55mm f1.4 Lens Design.


Here is a great description by Dr. Hubert Nasse about the new Carl Zeiss Lenses 55mm f1.4 lens. This looks like one of the best Fast Fifty lenses on the market. I can’t wait to get me dirty little hands on one! Here is a rip from the post by DPreview. A must-see attraction is a high-performance, full-format SLR camera lens with manual focus. With a focal length of 55 mm and aperture of...Read More

Zylight LED Lighting


There are literally hundreds of LED lighting companies catering products in the film, video and photographic market place today.  Those of us who are shooters know that at least 90% of them are crap.  The good ones are built tough, are bright, consistent, have a nice even wide spread and feature controls.  These controls are often color temperature and dimming.  Some LED lights only have dimming.  Others are only on or off.  A few...Read More

Metabones Speed Booster Adapter Quick Take Parody Video.


Here is a quick take on the killer new Metabones Speed Booster. It reduces the magnification of the image to allow more light and full frame field of view on S35 or APS-C crop sensor cameras. This is a parody video but it really does work! It will NOT carry your bags to set or get you paid any faster. That would cost way too much. Currently it only works on Sony NEX to...Read More

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