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Production Breakdown A Guest Post By: Karol Escobar

Production

Karol Escobar will be joining the Wide Open Camera team for NAB 2012. Please welcome her to the WOC family! We have great expectations for her and are excited to get Karol out in the field!  I asked her to write a quick post to break down a simple commercial shoot. Here it is. Please comment on this post! Thanks The Life of a Commercial Shoot By: Karol Escobar You’ve jumped every hoop! Put out every...Read More

New Carl Zeiss 15mm f2.8 Announced. $2900 Smackers.

Cameras

Carl Zeiss Lenses announced the new 15mm f2.8 in Nikon (ZF) and Canon (ZE) mounts. The new super wide angle lens will be very useful for larger sensor cameras. We put our demo lens through some rough situations as you can see in the video. It is one of the sharpest wide angle lenses I have ever used. The new 15mm f2.8 is not cheap at around $2900 US. Here is the Press Release...Read More

Sony Announces A57 $699 Rebel Killer. 60fps At Full HD!

Cameras

Sony announced the new A57 DSLR that will knock out a stunning 60fps at 1920 X 1080 HD video. This is a great step forward for DSLR cameras. We can now expect higher frame rates for lower cost. The A57 street price is $699 body only. Here is a rip from the DP review post. “Sony’s original SLT models – the A55 and A33, showed the company was willing to try something different to...Read More

Digital Bolex Super 16mm Concept Camera. $2500

Cameras

I picked this up via Philip Bloom on Twitter. The Digital Bolex concept camera looks insanely awesome. They are running a kickstarter campaign and trying to raise 100K. The footage shown here is from a prototype model. Here is a rip from the kickstarter page. This looks like a really cool concept. I hope they can pull it off! “MILESTONES $100,000 is the bare minimum we need to produce the first batch of cameras....Read More

Rental Rates. Part 3 Of 3 Insurance, Day Rates And Rental Rates.

Production

I started out working at a camera rental house called CSC in New York many years ago. I am a huge believer in renting equipment. I also recommend starting a relationship with your local shop. This could very well save your ass one day. A rental house is also a place to demo new equipment. Most shops are willing to let you demo new gear in house on a slow day. This is a...Read More

Guest Post By: Roman M France On New Cameras And Lighting.

Cameras

Our good friend Roman M. France asked if we would post his reaction to our recent Cinematography post. Here is his email in it’s entirety unedited. Thanks for taking the time to write this. Click here to check out Roman’s website. The HDSLR revolution has proven to be a little bittersweet. On the one hand it provided countless artists with powerful and affordable tools to bring their imagination to life. Images reminiscent of Hollywood...Read More

Cinematography Is A Frame Of Mind. Not A Specific Camera.

Cameras

  This is a bit of a knee jerk reaction to the latest crop of new cameras about to be unleashed upon the public at NAB 2012 and the new Canon 5D Mark III. Canon has a great marketing team. They did a fantastic job selling the new 5D3. I want one! However I do not think in any way that the new 5D3, C300, C EOS, Scarlet or Arri Alexa will make me...Read More

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