Beck’s spot shot on 7D with Zeiss/Nikon primes


[vimeo 11664761 540 310]

I was introduced to PopTent a few months back by my friend Alan Gwizdowski, and I have been shooting for their contests ever since.  It’s a great website to find big name companies looking to buy specs.  This particular spot was my introduction to poptent and to shooting on HDSLRs.  We had a Canon 7D, a Zeiss ZE 100mm macro, and an assortment of Nikon primes.  We ended up living on the Zeiss 100mm whenever possible and used the Nikons when we needed to go wide.  This is all shot standard picture profile with no color correction.

Everything with the exception of the flashing light gag was lit with 2 1ks with chimeras, 2 650s, and my car’s headlights.  The flashing lights were achieved by wrapping an 18″ box with aluminum foil and placing red and blue gels on alternate sides.  We mounted that on a beaver board, spun that on a combo stand, and bounced a 2k fresnel off the spinning box.  Imagecraft Productions hooked it up so that we were able to produce this spot for about $100.

Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.