Childhelp PSA Betty White, Shaq, Buckcherry. Directed By: Billy Jayne


Here is the PSA I shot with Director Billy Jayne. This was a really fun shoot. I ended up doing a few jobs including pushing the dolly. Billy likes to operate the camera and I have no problem with that. It let me focus more on the lighting. No easy task with such extremes in skin tones with Shaq and Betty White. It was also a challenge to light the entire basketball court with our limited budget. Birns and Sawyer hooked us up with a ton of gear and really made the shoot possible. Childhelp is a great organization. Check them out.
Click here for BTS photos from Childhelp.

Here is a little BTS from the shoot.

Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • Nino Leitner

    Great commercial, Jared! 

    Shaq is hilarious, but Betty White is genius. Real bummer she’s the only “Golden Girl” left now!