Cinematography Is A Frame Of Mind. Not A Specific Camera.
This is a bit of a knee jerk reaction to the latest crop of new cameras about to be unleashed upon the public at NAB 2012 and the new Canon 5D Mark III. Canon has a great marketing team. They did a fantastic job selling the new 5D3. I want one! However I do not think in any way that the new 5D3, C300, C EOS, Scarlet or Arri Alexa will make me a better cinematographer. Cinematography is a frame of mind, not a stupid camera. That is why it is considered to be a craft and not art. We use the tools available to create the images we envision. Cinematography is about noticing the lighting in every room you enter. It’s about watching the world light itself. It’s about compassion for your craft and fellow craftsmen. It’s not about bit rates, codecs and compression. So before you run out and spend a ton of dough on a new camera, get great with the one you already have.