I’m a big time Apple fan, I use everything they release, however, if you really think about it, Final Cut Pro has always been a little bit of a different App than we’re used to from Apple.  I might be wrong here, but it’s really the only program that bears the Apple name, that is geared towards professionals, and If I remember correctly, this wasn’t originally developed by Apple, it was acquired.

Just like all of Apple’s apps and devices, they are targeting the wider audience. Not the smaller group of working professionals, that little by little is becoming smaller and smaller. There’s a whole new breed of amateur/semi/pro editors at the moment and this group is only growing as we speak, there’s now for the first time working “Professional” editors that in their whole career, all their edits will only be seeing thru YouTube or Vimeo.  The industry is definitely changing, and with this new Apple FCPX release, basically in my opinion, Apple is saying, we no longer support the old professionals, we are targeting a new type of professionals, a bigger group of emerging editors.  They could have easily left FCP7 alone and released iMovie X or iMovie Pro, but I think that they on purpose no longer want to support the current professionals, they are going after the big numbers.

It’s time to open up Adobe Premiere! If you think about it, Adobe Premiere is closer to Final Cut Pro, than FCPX will ever be.