Insanely Expensive Wireless Follow Focus System From Andra. $28K!


Here is a quick look at the new wireless follow focus system from Andra. The DSLR kit alone is around twelve grand with a base unit setting you back around six grand. The Pro version will set you back about thirty grand. So the question now is buy this follow focus system or an Alexa Mini?

Click here to check it out.

Andra ARC Controller Press Image 1200x775

Here is the Press Release.

Andra Motion Technologies Inc. to Sharpen Focus at Las Vegas NAB Film and TV Convention

HALIFAX, NOVA SCOTIA, February 23, 2015 – Canadian high-tech film and video technology start-up Andra Motion Technologies will show it’s next-generation auto- focus system for film and TV professionals at this year’s giant National Association of Broadcasters convention in Las Vegas.

Their new automated focus system, first shown at last year’s NAB event, uses motion- tracking to follow subjects in the scene and maintain sharp focus on them in real time.

“We showed our prototype system at NAB last year, and the response was incredible,” says Andra CEO Julian Taylor. “We’ve had film studios, directors and TV producers knocking on our doors ever since, but we wanted to get the product just right. This year, we’ll be showing a system that tracks several moving objects at the same time and allows you to remotely switch focus between them instantly, even if the camera is moving as well.”

Also new this year are refinements in their IPad app controller for the system, a wider operation range and more features in the dedicated ARC hand control unit which offers focus-pull operators a range of manual focus-control options. Systems will be available for various applications, including studio setups and small, highly-portable run-and-gun documentary or action-sequence work with film or video cameras.

Andra will soon begin a field-trial program with selected film and TV producers, and they’re lining up US and European distributors now. They’ll be taking the first orders at NAB in early April for delivery later this year.

For more information, find them at

Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • Op

    sketch camera movement.