Kickstarter Day Two. The Reward System.


Kickstarter has been very quick to respond to “The Board Of Education Doc” application. We are now talking about the possible “Rewards”. Here is the response from them.

Kickstarter Staff commented on your Kickstarter submission:
Great, Jared. Thanks for elaborating on the details of the project and your veteran experience in the field. The only thing that’s left to discuss briefly is rewards. A series of creative and engaging backer rewards is essential. Your rewards should reflect the personality of both you and your project — and they should offer something tangible to your supporters. Having a few reasonably priced rewards will help incorporate everybody who is interested in what you are doing, even those only able to contribute $5-$20. Every buck counts! Here’s a blog post on pricing rewards:

With that in mind, It’d be great to get some more fleshed-out thoughts on how you’ll price the items you initially mentioned as possible rewards. Please take a look at Popular & Recommended projects for inspiration (, and then we can move forward with the approval process.
Here is my response. Please let me know if this is the kind of stuff that people will be excited about getting for their support.

Elisabeth, thanks for getting back to me so quickly! I love talking about the possible rewards for this campaign. We are all about giving back to the community and have a few killer ideas that we would love to present to you. We wanted to give our biggest supporters a chance to be a part of the film. We would like to offer a chance to have your voice heard in the debate of corporal punishment in the public school system. The best way for us to do that would be to pose a question and let you record the answer. We will have a section in the final cut with the V.O.’s of our supporters. This will be a reward at the $500 level. We wanted to give both sides the opportunity to be heard and this is a great way to do it. You will also be invited to the premiere screening of the film in Hollywood and a “The Board Of Education Doc” made by me T-Shirt and logo lens cloth.
The next level of rewards will start at $250, for this you will receive a Wide Open Camera 3-Stop Circular Polarizer filter and a LCW Fader ND filter, a $300 value! The next level will cost $125 and this gives the supporter the choice between the WOC CPL and LCW fader filters. The next level of $25 will get you a “The Board Of Education Doc” made by me t-shirt and lens cloth. The $10 level will get you a logo lens cloth. Everyone that donates will receive a logo lens cloth and the password to view the film. Everyone that donates will receive a special “Kickstarter Contributing Producer credit”. We will limit some of the rewards to make them a little more appealing. Please let me know if this sounds like a good plan as this is my first time trying to raise funds in this manner.
Thanks so much for your time, I really appreciate it.


Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • Jeremy Widen

    Looks like you’ll have at least $125 if it goes through.

  • Goforjared

    Not too sure what that means? $125 total? Ouch!

  • Sven Callender

    I think he means he’ll be a 125$ backer when you start the campain…
    I actually thought the same (or even the 250$ one). How would you handle international Shipping?

  • Anonymous

    Jared, I think you’re being too generous with costly bling. How about invites to after parties, film discussions or debates, lunch with individual stars, bumper stickers, autographed items, etc, stuff people value that sprang’ t actually cost you money.

  • Goforjared

    That’s awesome! Shipping will be included.

  • Goforjared

    I’ll see how it all works out. I want to be able to give our supporters tangible items. Thanks for pointing that out though!

  • Bruno

    Hey Jared, is this documentary only meant for photography people?
    Most of those rewards wouldn’t be much appealing to everyone else…

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