Lucky 13 Apparel Promo. Get More Clients.


Here is a little promo video we shot for Lucky 13 Apparel. I contacted them at random because I liked their clothing. I sent them a link to our work and asked if they needed any video content. After a few emails we came to a ballpark price agreement. We have used this formula for a few other shoots and it seems to work well as a short promotional piece for almost any business that has a website. We typically shoot an interview with a rep from the company then add in a bunch of B-Roll to complement the narrative. In this case we shot for about two hours with a Canon 5D Mark II with a Zeiss 35mm f1.4 prime lens as our A-Camera and used the Panasonic GH2 with the 14-50mm f2.8-3.2 as our B-Camera. We used a Sennheiser wireless Lav and a Manfrotto 682b monopod for the interview with Heath Cofran from Lucky 13. The interview only took about twenty minutes total. We then scurried around the factory and shot anything that corresponded with Heath’s narrative. We shot the design room, The designer and owner’s offices, the factory floor, the warehouse area and finally the front entrance. Chris then cut it up on FCP 7 and exported it to Vimeo for approval. We then got a few notes from Lucky 13 and made the necessary changes. In total, we spent about ten to twelve hours on this particular project. This is a great way to build new relationships and gain potential clients. This formula is fairly simple and can be applied to various companies and brands. Adding new clients is not always this easy. However, sometimes all you have to do is ask.
Music By: Danko Jones

Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • Adam Mann

    I would like to know more about how you approached them in the email, ie: what did you offer / say to get them interested as i was thinking of doing the same to a couple of local companies, but previous emails i have sent never got a reply which might be down to the way i worded things