New 4K Sony FS700 To Premiere At NAB 2012.


It looks like Sony may be stepping up their game to a 4K platform. Rumor has it that Sony will announce a new FS camera at NAB 2012. The new Sony FS700 will have all the bells and whistles with the addition of 4K capability. All of this sexiness with a sub $8K price tag could make this the next camera for me. Here is a rip from the EOS HD post. I only hope this is not some sort of April fools day gag.

Click here to go there.

“At NAB 2012 next month, Sony will shake the digital cinema market to its core. Sony’s answer to the C300 is a 4K Super 35mm update to the FS100. It will be available in June for a provisional $8000.”

“The slow mo function of the FS100 has been ramped up to a massive 960fps. This is at a reduced resolution. Other slow motion options includes 120, 240 and 480. It isn’t clear whether the camera records internally to 1080p or the full 4K. It is possible internal 4K will come with a paid firmware update. Another question mark is over who will provide the external 4K recording box. As far as I know, one doesn’t even yet exist.”


Model: NEX FS700E
List price: $9000 (provisional)
Release date: June 2012
Specs: 4K, 3G HD SDI, Super35mm Exmor HD CMOS


Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • Anonymous

    Is it $8,000, or $9,000?

  • Scotttebeau

    Looks like a joke, based on the frame rates alone… 

  • Gerardo Campos
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