The End Of The Gear Age. NAB 2012
Here are a few quick observations from NAB 2012. The gear market is completely over saturated. It seemed like everyone is now making some type of DSLR rig. I have never seen so many LED lights in my life. Other companies are getting into motion control. Just a few years back we only had two or three companies making affordable gear to go with our inexpensive DSLR cameras. That is when we were craving simple solutions to make these still cameras user friendly. Now we have too many options. This is all great news for the end user, however it also feels like we may loose some good companies in the near future. This compels me to urge our viewers to be very cautious with their dough. I would suggest sticking with known brands that will be around for the long run. Now is the time to build relationships, make contacts and focus on your craft. We have all the gear we need. Now we just need to stick together.