The End Of The Gear Age. NAB 2012


Here are a few quick observations from NAB 2012. The gear market is completely over saturated. It seemed like everyone is now making some type of DSLR rig. I have never seen so many LED lights in my life. Other companies are getting into motion control. Just a few years back we only had two or three companies making affordable gear to go with our inexpensive DSLR cameras. That is when we were craving simple solutions to make these still cameras user friendly. Now we have too many options. This is all great news for the end user, however it also feels like we may loose some good companies in the near future. This compels me to urge our viewers to be very cautious with their dough. I would suggest sticking with known brands that will be around for the long run. Now is the time to build relationships, make contacts and focus on your craft. We have all the gear we need. Now we just need to stick together.

Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • Alex

    Nice, i think that new companies should not enter the market unless the have (something), weather a new solution, or a price point.

    The problem is with replicas, who make the same stuff with different colors and names.

  • Jonsmith

    We need just time and good script and plenty of alcohol !
    Now let’s get wasted !

  • TheBigChi

    Thinning of the herd, survival of the fittest, etc…

    Sure, some of the companies that are here now will not survive…because they are not supposed to.