What’s Next for Cameras? – Sony’s Crazy Concept Camera Rumor


I love concept products because they are a reminder that everything we have isn’t everything there will ever be. Things will always change, predicting it is impossible sometimes, but the status quo can’t go on forever. When products are in their ‘concept’ stages, they are usually the most outlandish they can get, but they are also the most interesting.

Sometimes the concept isn’t so new. Sony’s latest camera seems like a new twist on a concept camera I really loved a few years back. It’s a sensor in a lens. You can separate it and control it remotely from a phone-type/size device. The product I liked was called WVIL, and it unfortunately wasn’t a real working product, but was an attempt by a design team to answer the question: “What’s next for cameras?”.

Sony’s offering seems incredibly similar to this seemingly impossible product. What’s better, is the sensor and lens is a pair we are familiar with, it’s the Sony RX100II 1″ sensor paired with the Zeiss 3.6x zoom lens. It’s got a battery and memory built-in on the lens/sensor unit, which can then be attached to various smartphones to appear to work like a traditional P&S camera. It’s kind of awesome.

I love seeing this innovative thinking coming to life. This could really be the answer for “What’s next for cameras?”. It’s modular, compact, and takes a damn good image. This is still a rumor, and even if it never was/is real, I think sharing this wild ideas could spark something new. We never know what’s next until happens.

Jared Abrams is a cinematographer based in Hollywood, California. After many years as a professional camera assistant he switched over to still photography. About two years ago a new Canon camera changed the way the world sees both motion and still photography. He just happened to be in the right place at the right time.
  • henryezra

    ricoh has already done that, but of course not in the body of cellular smartphone

  • natums

    The difference being the Ricoh sensor-in-a-lens module can not be operated when not attached to the camera body. It’s a similar concept but still pretty different.

  • henryezra

    but still, it was not a new concept at all, the concept: lens and sensor in one package.